A conceptual visual identity redesign for Romanian accessory brand Delikates, highlighting the playful and vibrant nature of their signature products and custom-made fabric patterns.
The reimagined logo uses the ‘D’ shape from the name to create a window that offers a peek at what lies within the brand. Alongside it, a customised logotype that emphasises on the fluid and delicate nature of the company, especially in the standout letter ‘k’. The colour palette is vibrant and fun without taking away from the patterns, complimenting the shades used in their design.
Visual campaigns for their iconic hipbags showcase the multifunctionality and efficiency of the item in a series of posters and animations.
Other designs, such as lookbooks or a website concept bring the whole brand to life, showing the versatility of the identity in both print and digital media.