2025, graduation project, campaign design The 
Right-wing populist


The Right-Wing Populist candidate is perhaps the most relevant in the current political climate. Their speech is very conspiratorial and anti-establishment, but also charismatic and confident. The communication style is often based around an idea “good” vs “evil”, presenting themselves as the protectors of the values that the bad side is threatening. 

The design is meant to be very simple and easily understandable, directly engaging with the audience. Like the candidate staring and pointing directly at the viewer, a nod to the famous Uncle Sam posters. Illustration is used for this candidate to highlight the simplicity and cartoonishness of the ideas being shared.

The campaign materials include flyers and stickers that present the idea of values and traditions supposedly being threatened, using language as a dramatic and theatrical tool. The merchandise, in this case, consists of essential daily use items.