entertainer
The Celebrity or Entertainer candidate is someone who is here for a Good Time™. A semi-forgotten public figure pulling a new stint trying to stay relevant, despite having a very superficial political agenda.
Their visual style is very heavily influenced by the aesthetics of the early 2000s, specifically tabloids and teen magazines. An era that represents the peak of celebrity culture while also being very trendy style right now. The design is an overload of information, saturated colors and consumerism.
The campaign is treated more like a personal branding here, borrowing a lot from current popular culture and marketing trends, like building anticipation through mysterious billboards, an overwhelming amount of merchandise and lots of media coverage.
Getting to play around with typography and slogans was a highlight to this design.