In September 2022, my classmate Flavia and I were chosen to design the Open Day campaign for Academie Minerva. The aim of the visual identity was to look attractive to prospective art school students and have a mature, yet exciting look. We achieved that by combining bright, energetic colors with playful typography, while keeping things relatively simple for legibility. 

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The word "OPEN", a custom type based on circle shapes, is the star of the visual. Sitting big at the center of the page, the cut-off parts hint at a world beyond the borders of the frame. As a symbol for breaking the grid, we wanted to send the message that the academy is a place where students are encouraged to think outside the box.