The campaign for the 6th edition of Ora Jazz Festival, co-designed with Andreea Peterfi, honors the Art Nouveau heritage of the city of Oradea through a modern lens.
The central element, a cluster of 12 rosette shapes inspired by the city’s architecture, exists as both a blooming flower and an abstract clock, subtly referencing the festival’s name, ‘ora’ meaning ‘hour’. Variations in the rosettes’ size, shape and placement introduce a sense of rhythm and musicality that becomes even more pronounced through animation.
Beyond developing the design concept, the work for the campaign extended across a range of both physical and digital media, including posters, social media content, lineup announcements and program booklets.